What Took Me a Year, I Did in 45 Days

This week, I sat down and wrote everything about my agency—ICP, cold emails, offers, the whole thing.

And compared to the mess I had in 2024? I did 10x more from Jan 2025 till today.

What I couldn’t do in a whole year, I wrapped up in 45 days.

Why am I telling you this?

Because in 2024, I had no real foundation—just execution with no clear direction. By December, it caught up to me, and the agency basically crashed.

We weren’t getting clients, but the real problem? It wasn’t about “getting clients.” It was all the foundational stuff I ignored that made it impossible to get clients in the first place.

So in 2025, I made one rule—fix the damn foundation first.

No more random execution. No more trying “flashy” strategies before getting the basics right.

I already did this for my personal brand, now it was time to do it for my agency.

So, I sat down and wrote out every single problem in my agency. Three pages full. (Yes, they’re now stuck on my wall lol.)

Because if you don’t know the problem, how the hell are you supposed to fix it?

Then, I grouped them into Lead Scraping, Cold Email, Offer, and ICP—so instead of jumping from problem to problem, I could fix entire categories at once.

For example, I grouped all Lead Scraping related problem under Lead scraping category to fix all Lead Scraping problems in a batch, it saves time.

And the first thing that needed fixing was “A clear ICP” (Ideal Customer Profile).

Without that, nothing works. Not your offer, not your cold emails, nothing.

And that’s when things started making sense.

• Defined my ICP

• Refined my offer

• Fixed my cold email game

Not aiming for perfection, just getting 90% clarity—because let’s be real, you never figure it out 100%, you just keep iterating.

Conclusion - Most big problems are just bad foundations.

• Not getting clients? Your ICP isn’t clear, your offer needs work, your lead scraping sucks.

• Not getting views? Your scripts, packaging, and topics need fixing.

Fix the foundation, and the results will come.

And if you have or planning to have a personal brand, Read this.

These foundations will help ;)

Cheers from my mancave,

Mradul