Things Take More Time Than You Think

This newsletter is basically my weekly journal, where I reflect on my week and share the insights I have picked up along the way.

So yeah, I have been grinding hard since Jan 2025, mainly focused on getting clients through cold emails. That’s the main goal for 2025, to master cold outreach and scale my agency.

In the beginning, I thought I would hit 10 lakh/month by March.

All I needed was 4 clients at 2.5L per client.

Math was mathing.

But what I didn’t factor in was the failures it would take to actually get there.

When I started in Jan, I only knew the basics of cold outreach.

Yeah, I had seen the content, knew the theory but I hadn’t really gone deep or iterated much to dial in the fundamentals.

I made my first cold email campaign, it took me a week to make it.

Started sending emails, replies were coming in, but most of them were negative.

Still, I didn’t stop.

Some days I skipped, but I picked the pace back up.

By the end of Feb, I had learned more about cold outreach in 60 days than I did in all of 2024. (Yes, not bluffing)

So, I revamped the entire campaign with the new things I learnt. From scratch.

The earlier emails weren’t converting because my prospecting sucked and my offer wasn’t clear.

I fixed that.

• Defined my ICP

• Refined my offer

• Improved lead scraping + qualification

• Built personalized cold email templates

• Hired a VA to assist the sales team with scraping

To reach that point, it took me 60 days of failed efforts

PLUS

30 more days of sitting, writing, building GPTs, and figuring out systems to automate boring stuff.

And still, I won’t call this campaign a win until we actually get clients from it.

But I do feel this campaign is THE ONE.

And to get results from the campaign it will probably take us 2-3 more months.

(Though let’s be honest, I really want to close clients by April end 😅)

But I am being realistic.

Cold email sales cycles are longer, and you have to play the long game here, consistent effort + constant iterations.

One more thing I realized that there are a LOT of moving parts in cold outreach that help you win in the cold emails.

Like:

• A solid personal brand

• Proof of results

• A great portfolio

• Copywriting skills

• Presentation skills

• Understanding the client’s pain points

  …and more.

And to win in a game with this many variables, there’s only one constant that can carry you through and that is… Volume.

You have to show up, over and over again, with enough volume so that one day, the right message hits the right person at the right time.

So yeah, the goal I set at the start of the year still is not achieved.

But does that mean I’ve failed?

Hell no.(I don’t fail)

I’m winning as long as I don’t give up.

And also things take time.

Always be impatient with your actions and patient with the results.

And after meeting dozens of crazy people who have built or are building great things, I’ve realized one thing that empires are not built in months or years. They are built in decades.

And to rule for decades, you need patience, and you need to lay the strongest foundation possible.

Right now, I’m just planting seeds.

For my future self.

So he can eat the fruits I’m working for today.

Also, I am giving you guys special 30% discount link for lifetime (save it) for my consultations - https://topmate.io/themraadul/1450126?coupon_code=30off

If you don’t know what’s in this consultation then, listen up.

It is for you if -

1. Want to earn more but kinda stuck?

2. Wasting time on stuff that doesn’t actually help you grow?

3. Unclear about the path moving forward in Freelancing to WIN BIG.

Don't Book my Consultations if:

• You don't want to put in the Work

• You treat Freelancing as Side Income

• You think after the call you will INSTANTLY make Money

I’ll help you fix what’s holding you back, give you a executable practical roadmap and save you MONTHS of trial and error.

In simple words, I will help you go from A to B Faster.

People have got Great results, You will too.

Cheers from my mancave,

Mradul