Fail Fast or Stick To It? (The Agency Dilemma)

So here’s where my brain’s been stuck lately:
Am I even building the right business model?

Like, yes… I am building an agency (you already know that), but sometimes I catch myself thinking, “Is this actually going to give me the freedom I want? Or am I just building a job I will eventually hate?”

This comes to my mind because I want three freedoms:

• Time freedom

• Money freedom

• Location freedom

Now, when I talk to big agency owners, they are split into two sides:

1. “Build an office. Build a culture. Have your team physically there, breathing the same WiFi (lol).”

2. “Nah bro, just stay remote. Some of the best agencies in the world are remote. You can still build culture with occasional trips and team retreats.”

Both sides make sense but the “office” option freaks me out a little because boom, location freedom is gone. I can’t just pick up my laptop and work from some random cafe in Manali (I love mountains).
Remote feels like the vibe and to be honest, that is ACTUALLY my vibe.

But this is not a decision I need to make right now. That’s for future Mradul, when we are doing 15 to 20 lakhs/month and deciding if we want to build local teams in Mumbai, Delhi, or Bangalore.

And for now I am focused on scaling online with the remote team I have got.

Here’s the real epiphany (realisation) I had:

You have got to be willing to switch business models like you are changing outfits if the one you are wearing doesn’t fit.

Why?

Because otherwise you end up building a prison for yourself,
The exact thing you started a business to escape.

Also… You need to fail so fast you barely notice you are failing.

I was on a call with this founder and dude’s insane (in a good way) and he told me,

“I couldn’t wait to scale my agency faster. I tried everything. I gave myself six months, went all in, burned out, but came out knowing exactly what works.”

And it clicked.
If you fail fast, you learn fast, and you grow faster.
Better to realize in 6 months that a model is not for you than to spend 5 years banging your head on the wrong thing.

Imagine this:

• One guy sticks to a business model for 5 years and only then realises it’s not for him.

• Another guy tries 10 models in the same time frame (6 months each) and now has a crystal clear idea of what works.

Who wins?
You know.

But here’s the twist, there’s also truth in the opposite advice.
As Alex Hormozi says, “People don’t stick with one thing long enough to see results.”

And honestly, that’s true too.
Some models take time.
You might think you are failing, but maybe you just need to go harder or smarter.

So my take is:

• If a business model checks your life boxes (money, time, location freedom), give it 100%.

• Go all in… mentorship, strategy, consistency… Anything in your power to make it come to life.

• If you have genuinely tried everything, and it still feels like a dead-end, then it’s time to pivot.

The key is knowing the difference between “this isn’t working yet” vs “this will never work no matter what I do.”

That’s where I am at with the agency game.
I am building, testing, learning and reminding myself that speed matters, but so does alignment because I can be the best agency owner in the country but if it doesn’t feel right to me then none of that matters.

Cheers from my mancave,
Mradul

P.S. If you are a freelancer who’s tired of staying stuck at the same stage and wants to see what goes on behind the scenes of scaling and earning more then grab my ebook.

For India - https://rzp.io/rzp/themraadul
Outside India - https://mradulicious.gumroad.com/l/ptmkc

You will not only get the ebook, but also a private video module (the stuff I wish I knew earlier) and access to my exclusive Discord community where we talk real strategies, not fluff.